Throughout time, our ancestors were exposed to extreme weather conditions and the harshness of the season’s cycles. This made them tough and resilient. This created more robust organisms…humans that found a way, no matter what. We are grateful for the strong ones who survived and endured, and we honor them by seeking discomfort ourselves…by making friends with it. 

Intentionally sitting with the cold burns body fat, lifts and tightens the skin, decreases skin puffiness, and constricts the pores, which is all to say it gives your skin a natural-looking glow. And perhaps more important, is that it reminds us of our strength, of our ability to overcome the mind.